There are a million bags of dirty clothes in the naked city, and DashLocker wants to wash every last one of them.
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in
New York, he can name every laundry and dry
cleaner within a stone's throw. "Seventy-eighth between First and Second?
There’s four dry cleaners on that block," he reports, reeling them off one
by one before sniffing, "They’re all 7-to-7 places." The term 7-to-7
refers to the typical operating hours of drop-off laundries and dry
cleaners—and for Hennessy, it translates to a huge business opportunity.
A year ago, Hennessy launched DashLocker, premised around the idea that New Yorkers—perhaps millions of them—have fast-paced, complicated lives that the business hours of the average dry cleaners simply don't take into account. For them, DashLocker offers a simple alternative: Dump your dirties in a locker and about a day later, everything comes back fresh, clean and folded. A text or e-mail notifies the customer when his clothes are ready for pickup. The biggest selling point: DashLocker, which operates several freestanding stores and is aggressively partnering with
Manhattan landlords to add lockers inside
apartment buildings, is accessible 24/7. "We’re always here and we’re
always open," says Hennessy. "If you’re working late, have a social
life and value your sleep, there is no other proposition...."