Economist Robert Shiller has argued in favor of the "genuine beauty" in finance. He believes that financial instruments can contribute to a better society because humans have an innate tendency towards generosity.
In an interview published by Credit Suisse he says that that finance recognizes "the egotistical side of human nature. This presents potential for conflict." But these are things that he argues neuroeconomics will help shape in coming decade. Here is an excerpt from the interview:
Traditional theories of economics assume a rational, utility-maximizing person. One who is not necessarily interested in "good society.
Decades ago, the economist Kenneth E. Boulding showed how far removed we are from homo oeconomicus. People are much more dependent upon each other than the pure utility function would indicate. Generosity also seems to be an inborn trait, as Ernst Fehr at the
has shown. People are generous and kind to people who they perceive as such. We
want a society that reflects the golden rule: "Do unto others as you would
have them do unto you." Of course, people aren't always good, but when
generosity is fostered, they become better. Financial instruments can help with
this, too. University of Zurich
Read more: http://www.businessinsider.com/shiller-neuroeconomics-to-shape-finance-2013-5#ixzz2TqRPXI2p