Fortune writes: Amazon and Google are on a collision course.
“When I was at eBay, we had a belief that no one was going to compete with us by replicating exactly what we were doing. .Early on, we came to believe that Google's emerging search business was the biggest threat that eBay faced. eBay helped users find hard-to-find, unique products. Google's goal of organizing the world's information also helped users find hard-to-find, unique products. The mechanisms and models were different, but the overlap was clear and we came to view Google as our top competitive threat….
“In Google's case today, I am becoming increasingly convinced that their most challenging competitor isn't another search engine like Yahoo!, Bing, Baidu or Yahoo! Japan. It's Amazon, which is bringing a completely different take on search—in this case, product search. Amazon is a vertical search engine focused on helping users find products. The overwhelmingly dominant way to find things on their site is the search box. Users enter a keyword phrase and are presented with results that match his or her query. The order of the search results is determined by algorithms that seek to optimize relevance and monetization. Sound familiar?
“Contrast that with the shopping experience on Google. Shopping on Google is work….
Read all about it at http://tech.fortune.cnn.com/2013/05/08/godzilla-vs-mothra-the-sequel/?iid=SF_F_River