You won't succeed in business if nobody believes in you. Here's how to make certain they do.
1. Be genuine about who you really are. The days are long gone when customers were impressed by an illustrious corporate name or a fancy job title. Customers are more likely to respect you if you present yourself as an individual rather than a plug-and-play "representative." The moment you pretend to be more (or other) than you really are, your credibility flies out the window. Be authentic, even if all you bring to the table is your enthusiasm.
2. Know the legitimate value of what you provide. When you know--truly know--what you're products and services are worth, you're unafraid to communicate both the strengths and the limitations of your offering. You'll refuse to cave to unreasonable customer demands. You'll stick to your firm's policies and procedures, and explain to the customer why they make sense. You'll be strong and confident about what you can contribute, thereby creating credibility.
3. Have insights based on research and analysis. Adding insights to a conversation automatically creates credibility. Insight comes from learning about a firm, the role it plays in the industry, and the customers that it serves. Insight is strengthened when you develop multiple contacts (and thus different perspectives) within the customer's firm. Remember: even the smartest CEO doesn't know everything, and as an outsider, you can bring a fresh perspective to old problems….
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