Saturday, January 26, 2013

How Two Hedge-Fund Bullies Turned a Schoolyard Fight into a TV Battle Royale




The Players: Bill Ackman, founder and CEO of Pershing Square Capital, a hedge fund with about $8 billion in assets; Carl Icahn, another hedge-fund manager, and old school Wall Street "raider," who has led successful takeover of dozens of major corprorations and is personally worth close to $15 billion.

The Opening Serve: Icahn called in to Bloomberg TV on Thursday to criticize Ackman for his very public short selling of the health supplement company Herbalife. (Ackman has called the company "a pyramid scheme" and has a sizable bet riding on his belief that it will soon be exposed for what it is and go under.) On Bloomberg TV, Icahn said Ackman's position was "disingenuous" and that Ackman was taking a "holier than thou" attitude about the company that is built on the multi-level marketing business model.

The Return Volley: On Thursday night, Ackman issued a press release saying that Icahn is a good investor but can't be trusted. He defended his short but also reminded people of a deal the two businessmen once made that ended with a lawsuit and a lot of hurt feelings. He also called into CNBC Friday afternoon to continue his defense on national television.  That's when the fireworks started. Icahn himself called in to the show and the two did battle for a full half-hour on live TV. The billionaires traded barbs, insults, curses—mostly from Icahn, directed at Ackman and anchor Scott Wapner—all while financial journalists on Twitter and stock traders watching on TV exploded with delight…..


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