“How can I compete with Google?” Facebook CEO Mark Zuckerberg believes he has found the answer with the social network’s first major foray into the search market. Yesterday, he unveiled a way to search for people, places, photos and interests on the site. Called Graph Search, it uses the “social graph,” or friends and connections, to deliver results.
Until now, Facebook’s search feature has been limited mostly to specific name searches. The new offering will roll out slowly in the coming weeks and was available only to a few hundred thousand users yesterday.
Facebook shares hardly budged because it didn’t immediately announce plans to sell ads against search results in the same way Google does. Still, the clear rival is Google, which handles two-thirds of desktop searches and 90 percent of mobile queries…..