Google Inc. has set its sights on the travel industry. Looking to attract more advertising dollars,
Google said Monday that it would buy Frommer's travel guides from publishing
house John Wiley & Sons Inc. for an undisclosed amount, according to the LA
Times
The proposed purchase would be Google's second major entry
into the travel information business. Last September it bought Zagat, a
well-known restaurant guide. With the acquisition of Frommer's, another marquee
name in travel, Google moves closer to its goal of providing critiques of every
hotel, restaurant and hot spot on Earth.
Trustworthy reviews from Frommer's could give Web surfers
more reason to visit Google, which wants to generate more advertising revenue
from the growing online travel industry.
The Internet giant is vying with Facebook Inc. and online reviews sites
such as Yelp Inc. and TripAdvisor Inc. to become the go-to place to find the
best recommendations for where to visit, eat and stay….
Need to know more? Turn to http://www.latimes.com/business/la-fi-google-frommers-20120814,0,3184864.story
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