Thursday, August 23, 2012

Big News From Facebook: New Apple App Means Big Things for Its Business

According to CNBC’s Julia Boorstin: Facebook has continually failed at convincing investors that its mobile monetization plan …  It's launching a new app for Apple's iOs platform, which is twice as fast as the old app. The company gave us an exclusive look at its new product, bringing cameras into Facebook's offices for the first time since its IPO.

All the executives we spoke to at Facebook stressed that this is a product announcement, but there's no denying that it has implications for the social network's bottom line.  The company is grappling with the problem that it has half a billion mobile users, but hasn't ramped up its mobile ads to keep pace with its mobile growth. Part of the solution may lie in today's announcement.
The new iPad and iPhone apps look very similar to the old ones-the big difference is how much faster everything loads, and how much smoother it is to scroll through.

Facebook (FB) says the new app is twice as fast as the old one, because it's tailored to Apple's (AAPL) code. The fact that it's built specifically to integrate with Apple's technology will enable Facebook to be nimble and roll out updates. And the experience is designed to work with the way people use iPhones and iPads-with one hand. It's easier to browse photos, comments, and messages...

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