According to CNBC’s Julia Boorstin: Facebook has continually failed at convincing investors that its mobile monetization plan … It's launching a new app for Apple's iOs platform, which is twice as fast as the old app. The company gave us an exclusive look at its new product, bringing cameras into Facebook's offices for the first time since its IPO.
All the executives we spoke to at Facebook stressed that
this is a product announcement, but there's no denying that it has implications
for the social network's bottom line. The
company is grappling with the problem that it has half a billion mobile users,
but hasn't ramped up its mobile ads to keep pace with its mobile growth. Part
of the solution may lie in today's announcement.
The new iPad and iPhone apps look very similar to the old
ones-the big difference is how much faster everything loads, and how much
smoother it is to scroll through.
Facebook (FB) says the new app is twice as fast as the old
one, because it's tailored to Apple's (AAPL) code. The fact that it's built
specifically to integrate with Apple's technology will enable Facebook to be
nimble and roll out updates. And the experience is designed to work with the
way people use iPhones and iPads-with one hand. It's easier to browse photos,
comments, and messages...
Don’t stop now. Read
all about it at http://finance.yahoo.com/news/facebooks-apple-app-means-business-170412739.html
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