Apple CEO Tim Cook released a letter on the company's Web site,
apologizing for the poor mapping application the company released as part of
iOS 6, its latest mobile operating system:
Not only does Cook pull a page out of Steve Jobs' playbook
by apologizing (Jobs apologized for the iPhone pricing debacle), but he even
mentions other mapping apps, such as Google's (GOOG), Microsoft's (MSFT) Bing,
and even Nokia (NOK).
For the CEO of the most powerful tech company in the world
to come out and apologize for a piece of software, then mention his
competitors' products, is a sign of humbleness and an incredibly powerful
statement. Apple previously put out a statement on Maps being a letdown, but
Cook's words are extremely powerful and carry a significant amount of weight.
A statement like this can change people's perceptions of a
company….
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