If Apple prides itself on a smartphone that, as Steve Jobs
put it, ”just works,” why does the
company keep releasing its device with meaningful flaws, the WSJ asks.
Strike One: The iPhone 4 launch was besieged by criticism
that its antenna design caused reception problems. Consumer Reports even said
it couldn’t recommend buying the device. Apple offered free bumpers or,
eventually, $15 to buyers of the device after a class action settlement.
Strike Two: The iPhone 4S came with Apple’s new voice
assistant Siri, which it advertised heavily as the key feature of the new
device. But Siri didn’t work very well.
Strike Three: Now, after the map fiasco with iOS 6 — the
operating system that powers the new iPhone 5 — Apple CEO Tim Cook has
apologized. Trouble is, it may not have
been user experience that drove Apple’s maps move. Rather, it appears to have
made a business decision to replace maps functionality provided by a rival, Google.....
More? Go to http://blogs.wsj.com/overheard/2012/09/28/apple-losing-its-sense-of-direction/?mod=WSJBlog&mod=overheard
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