Monday, October 1, 2012

Where Facebook Is Looking to Grow: COO Sandberg




From CNBC…..Though advertising is Facebook’s bread and butter, it’s looking for revenue opportunities in new areas. For the first time, Sandberg pointed to the revenue potential in selling premium services for businesses—that could include the likes of analytics or customer service. “We’ve heard from businesses all over the world that they want more from us. There are things they’d pay for they really want us to provide. So it’s an area that we’re currently starting to explore.”

On the heels of Facebook announcing a test of "Gifts" with 1 percent of its user base, its first move into e-commerce, Sandberg said the potential is “really big,” because wishing people "happy birthday" is such a big thing on Facebook. “So we think gifting is a natural extension of what we’re doing.”
Will we see a “want” button? Sandberg wouldn’t comment specifically, just saying “there is the ability to build all kinds of different open graph implementations and there are people working on that...

Wait…wait…there’s more at http://www.cnbc.com/id/49213908

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