Analysts were expecting the iPad mini to price for less than
$300 — with the consensus in the $250 range.
What’s more, top-end versions with 4G wireless will cost $659. Within minutes of revealing pricing, Apple’s
stock fell from $630 to about $617 — sucking more than $12 billion from market
cap. The shares closed down 3.26 percent at $613.36.
The big concern is that Apple isn’t taking direct aim at
competitors such as Google and Amazon, whose sub-$200 tablets continue to attract
budget-minded shoppers. In particular,
Barnes & Noble, the maker of the $249 Nook tablet, got a nice boost from
the mini’s bigger-than-expected price tag. Shares of the bookseller rose
dramatically at the same time Apple’s share price fell. The stock closed up
more than 6 percent at $15.32....
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