According to BI, during yesterday's conference call,
Zuckerberg announced a big change at Facebook over the past few months.
Teams that once built their products for users only, and
left monetization for someone else to worry about later, are now required to
build mobile monetization in from the ground up.
"We’re building a lot more integrated ad products
now," said Zuckerberg. “Historically, most of the ad inventory was in this
right-hand column. It was a separate experience. We had this ad team and their
job was to kind of drive that service, and they could provide that service to
every other product team. Now, we’ve
told every product team that they’re responsible for the advertising experience
within each of their products."
Zuckerberg said the first team given these new marching
orders is the News Feed team. The
results are already stunning. Two
quarters ago, Facebook generated zero revenues from its mobile News Feed. Now,
CFO David Ebersman says it's generating $3 million per day, pushing the annual
run rate over $1 billion.
Back in 2004, Zuckerberg said he wasn't worried about making
money because he was "content to make something cool." Finally, he's figured out he doesn't have to
make that choice……
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