Just five years ago, according to Forbes, “BlackBerry” was virtually synonymous with “smartphones.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector. “For many, the Blackberry is a must-have gadget, a wireless hand-held computer that can send e-mail and make phone calls,” noted a 2005 NPR story on the “CrackBerry,” as some BlackBerry addicts referred to the device.
Today, however, Research In Motion Ltd. (RIM), the maker of BlackBerry smartphones, is a financial basket case that has come to symbolize just how turbulent life in the modern digital economy can be. On Thursday, RIM announced that it was laying off top execs as revenues continued to plummet and the firm’s stock price hit its lowest mark since 2003. Industry analysts are lowering their projections for the firm and wondering if any corporate suitor—Microsoft is commonly mentioned—might be willing to step in and save the day by taking over the company…..
Learn more at http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/
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