Sunday, April 29, 2012

Hedge Funds Arrive on Madison Avenue




Washington's new JOBS Act empowers funds to advertise themselves more broadly–sort of, Barrons writes.

Will John Paulson rent a billboard on I-95 promoting his $14 billion hedge fund? Is there a George Soros World Cup in the offing? Probably not. But there are a lot of people in the hedge-fund industry who are excited about the fact that hedge funds can now advertise, sponsor sporting events, and generally reach a wider audience of potential investors.

But, as with everything regulatory, it's not quite that simple.

The industry's ability to advertise came about when, earlier this month, President Obama signed the Jumpstart Our Business Startups Act, better known as JOBS….

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