According to the New York Post Facebook is suffering from fat-finger syndrome. That’s the
opinion of one influential Wall Street analyst — bolstered by a growing body of
research — who believes that some of the company’s recently touted mobile ad
performance can be chalked up to accidental or fraudulent clicks.
“Fat fingers” — when people click on an ad as they’re trying
to click on something else — is an issue across the mobile Web as users try to
navigate smaller screens, according to BTIG analyst Richard Greenfield.
“People don’t have trouble with a mouse or touch pads,”
Greenfield told The Post yesterday. “But on mobile, when you’re gliding through
on a touch screen, everything is touchable, and a lot of mistakes are
happening.. Greenfield added the issue is not confined to Facebook and that it
affects all…
Read all about it at http://www.nypost.com/p/news/business/fatfinger_factor_M6tlkx9itnDbdoLl2cui6M
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