Thursday, June 27, 2013

Paula Deen Dumped By Home Depot, Novo Nordisk; Target, Sears, QVC Next

One day you’re queen of the kitchen, the next you’re roadkill….Forbes reports that as Wal-Mart goes, so goes the nation. Or, at least, so go two more lucrative Paula Deen business partnerships.  The world’s largest retail chain cut ties with Deen on Wednesday, as did casino giant Caesars Entertainment CZR +3.25%, which operates four Deen-themed restaurants.

….Novo Nordisk is the sixth company to end their Deen endorsement deal. A company spokesperson told Forbes they’d consider getting back into business with her once she’s regained the trust of her audience. “It does leave us with an option,” said Novo Nordisk’s Ken Inchausti, “but she needs to focus on rebuilding her relationship with the public.”

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