Sunday, June 10, 2012

Nasdaq swipes Kraft in biggest listing steal ever from NYSE




On the defensive for weeks — since his exchange botched the most anticipated initial public offering in decades — Greifeld yesterday fought back by swiping a $68 billion listing from the rival New York Stock Exchange, the NY Post reports.  Kraft, which is moving from the NYSE to the Nasdaq effective June 26, is the largest company (based on market cap) to switch.

The food maker’s move is even more significant because it marks the first time a company in the Dow Jones industrial average has left the Big Board.  The listing is worth tens of millions of dollars in annual fees — and boatloads of prestige.

Kraft said it made the move to save money and gain better marketing platforms for its thousands of products, ranging from Oreos to Cadbury…


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