According to the Wall Street Journal, just a few decades ago, a geek was a carnival freak who bit the heads off of chickens and rats. Then geek became a catchall word for socially maladjusted individuals who loved Commodore 64 computers more than fresh air.
….Now geek is a term of endearment among acolytes of technology, imbued with golden marketing potential. Just how cool is geek? Any dweeb who dares to use the word in the computer business just might hear from Best Buy's lawyers. The world's largest electronics chain recently threatened online rival Newegg.com with legal action, arguing that its Geek On advertising slogan sounded too similar to Best Buy's cartoonishly nerdy tech support service, Geek Squad.
…Whatever the case, it's clear that Best Buy is no wallflower when it comes to defending its claim to geekdom—the latest in a recent spate involving a number of companies of what critics have dubbed "trademark bullying" cases…..
Wait, wait…there’s more at: http://online.wsj.com/article/SB10001424052702304453304576391602625560250.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsThird
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