Friday, November 2, 2012
Introducing The All-New Apple: The Head, The Heart, and The Voice
Don Lehman opines: Change at Apple’s executive level has been inevitable since Steve Jobs’s passing, and while it’s easy to get caught up in the gossip behind that change, I’m more interested in what it means long term. The team that was in place prior to the recent shake-up was built to support Jobs’s strengths and weaknesses as a decision maker, not Tim Cook’s. And since the old team was built for Jobs, it was no longer obvious how it worked. Today I think it’s much clearer, both internally and externally…...
Jony Ive, Apple’s design head, has gained the role of director of the company’s “Human Interface” (HI) group. Translation: Ive will now oversee the design of Apple’s software in addition to its hardware. I can’t see how this will be anything but good…..
Ive’s new, broader role makes sense for a number of reasons. The first and most obvious among them is the instant respect he commands. The minute he walks into the room, his new UI/UX team members will respect him. His background may not be in UI/UX, but a designer of his caliber can excel in any medium. He won’t be pushing pixels or pumping CAD himself, but his taste level and eye for detail will be able to build consensus……Second, the possibility of working with Ive has to be a pretty good recruiting tool. I can work for the guy who led all of Apple’s amazing hardware design for the past 20 years? Yeah, sign me up….
Read more at http://thetechblock.com/the-all-new-apple
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