Tuesday, March 27, 2012

Apple Plans More Investment in China


Those fine folks at Bloomberg write: Apple said it plans to make greater investment in China as Chief Executive Officer Tim Cook visited the world’s most populous country, where store openings have trailed a forecast from the company two years ago.

Cook had “great meetings” with Chinese officials, Carolyn Wu, a Beijing-based spokeswoman, said by telephone yesterday, without identifying the people. Cook posed for photos earlier in the day with customers at Apple’s store in the Joy City Mall in Beijing’s Xidan shopping area.

China is Apple’s second-largest market after the U.S., Cook said in October. His visit comes almost three months after crowds threw eggs at another Apple store in Beijing’s Sanlitun district when it didn’t open on the first day of sales for the iPhone 4S. Demand for the iPhone in China was “staggering,” and the company “didn’t bet high enough,” Cook said Jan. 24.

“Apple has done a great job with the relatively small number of retail stores they have got here,’” David Wolf, CEO of Wolf Group Asia, a Beijing-based marketing strategy consulting firm, said in an interview yesterday. “The challenge now is to extend the successful retail model they have in the U.S. to China....”

Don't stop now. There's more at http://www.businessweek.com/news/2012-03-26/apple-plans-further-china-investment-as-cook-visits-beijing

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