Accordinto the Ny Daily Neews a British business woman said what was supposed to be a boost to business from a deal she offered through Groupon ended up nearly ruining her bakery business. Rachel Brown, who runs Need a Cake bakery in Berkshire told the Telegraph that she was trying to lure in some new customers when she offered a 75 percent discount on a dozen cupcakes on the discount site.
It worked - a little too well. Brown told the newspaper she was flooded with 8,500 orders, forcing her to hire extra staff and work hours of overtime to try to fill the massive amount of orders.
"We take pride in making cakes of exceptional quality but I had to bring in agency staff on top of my usual staff, who had nowhere near the same skills. I was very worried about standards dropping and hated the thought of letting anybody down," she told the newspaper.
She told the paper it was the worst decision she's ever made. But it's not clear if the fault lies entirely with the Chicago-based coupon business.
Read more at http://www.nydailynews.com/life-style/eats/cupcake-baker-ruined-groupon-deal-bakery-ended-filling-orders-102-000-cupcakes-article-1.981275
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