According to the NY Post he’s the man who’s beefing up gold-plated Goldman Sachs’
once-flabby p.r. muscles. Richard “Jake” Siewert — a former press secretary for
President Bill Clinton in 2001 — is putting the once-guarded, 144-year-old
partnership through its paces as he works to buff up the firm’s tattered image.
The game plan of the 48-year-old Siewert includes pushing
Goldman CEO Lloyd Blankfein and other executives, testing his belief that
Blankfein has the “Everyman” touch to click with Main Street. In his first 100-plus days, Siewert has convinced Blankfein
to schedule more public interviews and pushed the bank honcho to display for
the media more of what Siewert feels is an affability and wit usually displayed
only when Blankfein is with his peers.
In the spring, with just several weeks at Goldman under his
belt, Siewert’s strategy bore fruit. Blankfein
stunned Wall Street by sitting with CNBC and Bloomberg — his first extended
public chats in some two years....
Read all about it at: http://www.nypost.com/p/news/business/body_by_jake_GwISL9z7L3lfko00V0u3jL
No comments:
Post a Comment