Monday, July 30, 2012

From Weird’s Would-You-Believe Dept.: Apple design chief: 'Our goal isn't to make money'




According to the Telegram: Apple might be the most valuable company in the world (market cap: $556bn) but its design chief insists it is not in it for the money. Sir Jonathan Ive, whose personal fortune stands at an estimated at $130m, said yesterday that Apple’s guiding principle was nothing to do with its balance sheet, and that it simply wanted to make “great products”.

“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant but it’s the truth,” said the British designer, who is credited with shaping the iPad and iPhone.

Apple’s growth trajectory slowed in the last quarter, but the technology firm founded by Steve Jobs still delivered a 21pc increase in profits to $8.8bn…..

Read all about it at http://www.telegraph.co.uk/technology/apple/9438662/Apple-design-chief-Our-goal-isnt-to-make-money.html

No comments:

Post a Comment