Later this year according to Businessweek, Facebook will hit
the 1 billion user mark. To casual observers, the spread of Mark Zuckerberg’s
social network site across continents appears effortless. Yet for the past five
years, the company has relied on a dedicated team charged with bringing new
members into Facebook and getting them hooked. A kind of special-ops unit with
influence over nearly every area of Facebook’s business, this growth squad has
swelled to 150 people, from a founding group of five.
Core to this group is product manager Naomi Gleit, the
second-longest-tenured Facebook employee. (Zuckerberg is first.) Gleit
describes her team’s mission as making “Facebook available to everyone in the
world.” Nearly half of the Internet’s worldwide 2 billion-plus population
visits Facebook at least once a month. That’s a powerful draw for advertisers
and makes life very difficult for social media up-and-comers (looking at you,
Google+ and Twitter) that aspire to unseat the company as the world’s largest
online network….
No comments:
Post a Comment