Monday, May 28, 2012

And Now For Something Completely Different: At the Neighborhood Trader Joe's, The Chocolate Chip Panic





Looking in her cupboard last week, Shulamis Labkowski got a morsel of unwelcome news.  The mother of three from Oakland, Calif., inspected three bags of Trader Joe's semisweet chocolate chips, a staple in her kosher kitchen. They were alike in all ways but one: Two of them had a small D on the label, meaning they were classified as dairy under Jewish dietary laws.  Mrs. Labkowski bought 40 packets when she heard about the switch.

The changed label was tough to swallow. Kosher law forbids mixing meat and dairy at any time, but Trader Joe's chips used to be deemed "pareve," meaning they could be eaten with either meat or dairy meals. An avid baker, Mrs. Labkowski tore through five to seven bags a week to make treats without worrying about running afoul of the rules....

As message boards and blogs burned with news of the switch last week, customers across the U.S. began hoarding the last bags of pareve chocolate chips. Now, empty shelves are all that is left at many Trader Joe's outposts….


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