According to Fortune’s Kit Roane: In what seems an admission that the Sears shopping experience continues to have about as much appeal as getting a root canal, Sears Holding Corporation has moved to expand partnerships over the last few months that allow competitors to sell its most storied brands. Craftsman tools and DieHard batteries have already escaped the big-box retail behemoth, and it's probably only a matter of time before Kenmore makes a break for freedom as well.
The move is an ingenious elixir for near-term earnings, providing incremental cash flow to the struggling corporate mash-up that Eddie Lampert built, and is a delightful added discomfort to Sears' high-interest-paying shorts, who have watched the company's float vanish thanks to Lampert's aggressive stock buybacks. But critics worry that it could, in the end, just be digging the once omnipresent retailer a deeper grave.
There’s more. Find it at http://finance.fortune.cnn.com/2011/10/17/sears-eddie-lampert/?iid=SF_F_River
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