Wednesday, October 26, 2011

And Now For Something Different, Like Totally: A Ketchup for the 1%


Gawker writes: Since we live in the Golden Age of Artisanal Everything, it seems somehow fitting that Heinz Ketchup should get a white-person upgrade. Heinz Balsamic Ketchup will launch November 14th to zero fanfare, and be made available only through the brand's Facebook page.

You won't be able to buy it in anything besides glass bottles, which, for the original recipe, have become hard to find. (Hipster nostalgia, check.) It will cost $4.49 per shipped bottle, versus $1.89 for a squeeze container of the plain kind. (Premium pricing, also check.) It will eventually make its way to store shelves, and, if it sells well, will become a permanent addition to the Heinz family.

But how does it taste? For that, we look …

More? Check out http://gawker.com/5853415/a-ketchup-for-the-1

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