Friday, August 26, 2011

The Real Dirt: Wall Street Goes Down on the Farm

Seriously folks....across the Midwest, dozens of analysts and investors are tramping corn and soybean fields this week in an annual ritual aimed at giving them an edge on their Wall Street rivals, reports the Wall St Journal..

The four-day, seven-state marathon costs $80, not including travel costs, and is organized by Pro Farmer, an agriculture advisory firm. Participants walk dozens of fields and get details from farmers about the number of bushels likely to be harvested from each acre.

Instead of relying on the spreadsheets left behind on their office computers, analysts and investors on the "corn tour" become "scouts" who disappear into each field with a 30-foot-long yellow rope. They run the rope along a row of stalks and count the number of ears. Along the 30-foot section, the scouts pull off the fifth, eighth and 11th ears—and then rip off the husks to count the number of kernels along the circumference of each ear. The scouts put their arms up in front of their faces to protect themselves from sharply edged corn leaves….

Read more at http://online.wsj.com/article/SB10001424053111904009304576530832399135412.html?mod=WSJ_business_LeftSecondHighlights

No comments:

Post a Comment