Apple’s Eddy Cue, who took charge of map software last
month, is racing to turn around the troubled service, firing a senior manager
and urging partners to improve data amid an escalating rivalry with Google. Cue, 48, senior vice president overseeing Apple’s online
services, pushed out maps supervisor Richard Williamson in a management shakeup
soon after taking over the program, said people familiar with the situation,
who asked not to be named because the information isn’t public. Cue is seeking
advice from outside map-technology experts and prodding maps provider TomTom NV
(TOM2) to fix landmark and navigation data it shares with Apple....
Apple is under pressure to remedy mapping software widely
faulted for unreliable landmark searches, routes that get users lost and a lack
of public-transit directions. Building confidence in the tools is crucial as
Google prepares its own downloadable mapping application for the iPhone and
iPad, threatening to lure users and ad dollars away from Apple….
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