According to the Telegram: Apple might be the most valuable
company in the world (market cap: $556bn) but its design chief insists it is
not in it for the money. Sir Jonathan Ive, whose personal fortune stands at an
estimated at $130m, said yesterday that Apple’s guiding principle was nothing
to do with its balance sheet, and that it simply wanted to make “great
products”.
“Our goal isn’t to make money. Our goal absolutely at Apple
is not to make money. This may sound a little flippant but it’s the truth,”
said the British designer, who is credited with shaping the iPad and iPhone.
Apple’s growth trajectory slowed in the last quarter, but
the technology firm founded by Steve Jobs still delivered a 21pc increase in
profits to $8.8bn…..
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