Attention Luddites! According to Bloomberg JPMorgan Chase, Wal-Mart Stores Inc., and Microsoft Corp. are
applying for Web suffixes including .jpmorgan, .walmart, and .microsoft under a
program to expand the number of Internet domain names beyond .com.
Other proposals include .apple from Apple and .cialis from Eli Lilly & Co. (LLY) as
well as generic terms such as .book and .love, according to a list published
today by the Internet Corporation for Assigned Names and Numbers, the nonprofit
Web- management group overseeing the expansion of suffixes. The list of 1,930 applications, which had
been kept secret, provides a first look at potential rivals to .com and the
level of company interest in the suffixes. Icann says the program may result in
hundreds more extensions to the right of the dot.
“It is our fundamental obligation to increase competition
and consumer choice, and to foster innovation, and this program delivers on
that,” Icann Chief Executive Officer Rod Beckstrom said at a news conference in
London. Critics including the Association of National Advertisers say many
companies that have no interest in domain names face pressure to apply to
prevent their branding from falling into the wrong hands. Each application cost
$185,000…….
Read all about it at http://www.bloomberg.com/news/2012-06-13/-jpmorgan-walmart-microsoft-sought-in-domain-name-expansion.html
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