According to Wired Magazine’s Thomas Goetz:
1. Look for cross-pollinators . It’s no secret that the best ideas—the ones
with the most impact and longevity—are transferable; an innovation in one
industry can be exported to transform another. But even more resonant are those
ideas that are cross-disciplinary not just in their application but in their
origin.
This notion goes way back. When the mathematician John von
Neumann applied mathematics to human strategy, he created game theory—and when
he crossed physics and engineering, he helped hatch both the Manhattan Project
and computer science. His contemporary Buckminster Fuller drew freely from
engineering, economics, and biology to tackle problems in transportation,
architecture, and urban design.
Sometimes the cross-pollination is potent enough to create
entirely new disciplines. This is what happened when Daniel Kahneman and Amos
Tversky started to fuse psychology and economics in the 1970s…. They were
trying to understand why people didn’t behave rationally, despite the
assumption by economists that they would do so…. The field they
created—behavioral economics—is still growing today, informing everything from US
economic policy to the produce displays at Whole Foods.
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