From SeekingAlpha: "We try to develop products that seem somehow
inevitable. That leave you with the sense that that's the only possible
solution that makes sense...What we're working on now feels like the most
important and the best work we've done..." Jony Ive
As consumers and investors speculate the potential of an iTV
from Apple (AAPL), we at EconomicTiming.com are considering the possibility
that this new product is closer than many expect. As I read the above mentioned
Telegraph interview with Apple designer Jony Ive, the idea that Apple always
manages to arrive where it's supposed to arrive stood out to me.
The detailed reality of an iTV presents numerous
inconsistencies within the Apple business model: How could Apple reconcile
charging $1500-$2000 for an iTV when the Mac Mini can be purchased for $599 and
an iMac can be purchased for $1199? In order to justify such a price point the
iTV can't simply be a watered down computer, it needs to offer something that is
equal to or better than the smaller Macs. Other questions: Does Apple really
want to confuse users with yet another iteration of an App Store? Does Apple
want to create a special iTV OS in addition of iOS and OS X? Would Apple be
comfortable launching a new iTV App Store with limited content if providers are
slow to join? It's questions like these that caused me to consider the
possibility that the consensus expectation of an iTV might not be what Apple
has in mind.
Apple is better than consensus....
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