Seriously folks, the goal according to Fortune is to sell more iPads to schools, not to destroy the textbook industry
"This whole event is being blown out of proportion." That's a former Apple (AAPL) exec talking about the media drumroll for the education announcement the company is scheduled to make Thursday at New York's Guggenheim Museum.
Case in point: The 20 headlines that topped Techmeme's news aggregator Tuesday morning, most of them lifting details from Chris Foresman's article in Monday's Ars Technica: Apple to announce tools, platform to "digitally destroy" textbook publishing.
According to Foresman, Apple is set to unveil "a GarageBand for e-books," which he describes as "a simple app that makes the process [of creating interactive textbooks] as easy as creating a song in GarageBand."
Foresman's main source, quoted half a dozen times in his piece, is Matt MacInnis, CEO of a digital textbook company called Inkling that has developed more than 100 titles for the iPad.
We interviewed MacInnis over the weekend, and as near as we can tell, Foresman -- and the 18 other reporters who followed his lead -- got it wrong.
"Apple is not trying to kill the incumbents," MacInnis told us. "They've learned their lesson from upending the music industry."
More? Go to http://tech.fortune.cnn.com/2012/01/17/apples-education-event-is-getting-seriously-over-hyped/?iid=SF_F_River
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