Big banks, looking to drive cardholder use and scrounge up new revenue sources, are moving to out-Groupon Groupon by turning to deals services paid for by merchants and tailored based on customer activity, the Wall St Journal reports.
The latest entrant into the merchant-deals game is Bank of America Corp., which is testing a service with employees in North Carolina, South Carolina and Nevada that delivers merchant offers directly to users within their online bank accounts.
The big differences: The deals are pegged to card activity and, instead of printing a coupon or downloading a bar code on a mobile phone ….
Read all about it at http://online.wsj.com/article/SB10001424052970203718504577182802542245404.html?mod=WSJ_hp_LEFTTopStories
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