BusinessInsider writes: 2011 was brutal. 2012 is looking to be the same. Now everyone one Wall Street is asking the same question — who will win and how will they do it? Citi has the answer for you. It isn't a name, and it isn't a brand — its a type. Fit the following profile and you can make 2012 work for you (instead of getting worked in 2012).
A.If You Want To Win, You'll Attract Pension Cash. Pensions are approximately 75% funded as of November 2011. That 25% shortfall is leading pension investors and consultants to seek absolute return mandates. Showing steady returns and an aversion to volatility to make underfunded pensions will fall over themselves to invest in your fund.
B.And While Pensions Like You, You'll Get Them To Like You MORE. With only 19% of their assets allocated to real estate, hedge funds, fund of funds and private equity, there is room for a closer, more intimate relationship with pensions and other institutional investors…
C. And You'll Get Investors To Ditch Other Funds. Investors want fewer asset managers who do can more for them. They want access to all assets classes and a clear assessment of risk and reward. Talk up your diverse product, strong operations platform and global reach to win them over…
For more go to http://www.businessinsider.com/the-fund-that-will-dominate-wall-street-in-2012-2011-12
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