Shares of Green Mountain Coffee Roasters are diving this morning
Yesterday, Bloomberg reported that Green Mountain Coffee Roasters Inc., the maker of the Keurig single-serve coffee brewer, lost share in the coffee market last month as new single-serve companies entered the field.
The share of coffee dollar sales held by Green Mountain’s single-serve products for the four weeks ended Nov. 27 declined to 8.4 percent, down 0.4 percentage points from the previous four-week period, according to a Bloomberg Industries analysis of data from researcher SymphonyIRI Group. The company’s share rose 3.4 percentage points from the year-earlier period.
In September, Green Mountain will lose the main patents on K-Cups, allowing competitors to make their own versions. Rivals already have emerged, including one-cup pods made by Rogers Family Co. that are compatible with Green Mountain’s Keurig machines. The company is also battling criticism from hedge fund manager David Einhorn that its market-share gains have peaked…
Find out more at http://www.businessweek.com/news/2011-12-13/green-mountain-k-cups-market-share-fell-in-november-data-show.html
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