Tuesday, November 27, 2012

Cyber Monday Sales Up 20 Percent



Black Friday's doorbusters may be long gone, reports the New York Daily News, but deep online discounts were set to help retailers click up record Cyber Monday sales.  Online sales on the Monday after Thanksgiving spiked 26% by mid-afternoon over the same period last year, according to an early tally by IBM Benchmark.

Like their brick-and-mortar cousins, some of which kicked off the biggest shopping season of the year as early as Thanksgiving night, online retailers were aiming to get a jump on holiday sales.  Walmart began its Cyber Monday promotions as early as Saturday and rolled out deals like $1,000 off a Samsung 55” HDTV.  Clothing retailer Gap was offering its 30%-off Cyber Monday special on Sunday morning. Amazon.com, which kicked off its Cyber Monday promotions at the stroke of midnight, cut the price of its Kindle Fire by $30.

Cyber Monday is expected to be the busiest Web shopping day of the year for a third year running, with retailers racking up online sales of $1.5 billion, up about 20%, according to comScore.

Read more at http://www.nydailynews.com/news/national/cyber-monday-bargains-click-shoppers-article-1.1208512

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