Friday, January 13, 2012

Why Wall Streeters Are Fleeing to Main Street


Shane Robinson celebrated his Merrill Lynch job offer over lunch and cocktails at a trendy Manhattan restaurant. His bosses toasted him and asked what he planned to do with the $10,000 end-of-internship bonus. Robinson, then 24, in late 2007, said he would probably save it. "Why?" he recalls them asking. "Just go spend it -- you're going to make a lot more."

As the economy started to spiral downward less than six months later, bonuses dried up, layoffs ensued and the young banker was told by his superiors that he might want to begin looking for other opportunities.

"It left a bad taste in my mouth," Robinson says. "Why would I want to have my fate determined by things that are outside my control? If I'm going to fail, I would much rather fail because of my own doing."

Not long after the recession hit, Robinson decided to ditch finance. He contacted A.J. Steigman, a former Merrill Lynch colleague who had quit to start a sneaker store, and the two hashed out plans to create an urban clothing website that was part social network, part e-commerce. For months, they slept on friends' couches while fundraising in different cities. They spent countless hours online, building the core technology and a community around their streetwear blog. Finally, in 2010, the duo secured $265,000 from investors to make their startup Soletron a reality…..

Find out more at http://www.huffingtonpost.com/2012/01/13/wall-street-bank-tech-startups_n_1200373.html?ref=business&ir=Business

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