Friday, January 13, 2012

Apple books the Guggenheim for a Jan. 19 “education event”

Eddy Cue, Apple’s senior vice president for Internet software and services, is reported to be in charge of the much-touted special event scheduled for the morning of Jan. 19 in New York City. According to Fortune the wording of the blackboard-like invitation sent to reporters Wednesday -- "Join us for an education announcement in the Big Apple" -- suggests that this could be related to one of the three projects Steve Jobs was working on at the end of his life: iPhone photography, integrated television and textbooks.

"He wanted to disrupt the textbook industry," wrote his biographer, Walter Isaacson, in Steve Jobs, "and save the spines of spavined students bearing backpacks by creating electronic texts and curriculum material for the iPad."
Apple-commissioned texts, offered free or below cost to schools, would be one way to get around the conservative-minded school book committees in states like Texas that wield so much control over the content of textbooks nationwide….

Wait, wait...there's more at http://tech.fortune.cnn.com/2012/01/11/apple-books-the-guggenheim-for-a-jan-19-education-event/?iid=SF_F_River

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