From HuffPo: There was a time when reading through a public company's
annual report was mostly for those with problems sleeping. While arguably the
most critical opportunity for companies to "strut their stuff" before
the public and their investors, most annual reports were
"yawn-worthy" glossy books with pages of boring text and pictures of
lighthouses, compasses and yachts, in addition to piles of numbers and charts.
Until now...Thankfully, and at long last, 2013 has rung the
death knell for the static, boring, sleep-inducing, hard-cover bug-swatting
paperweight annual report. For all the annual report hoarders out there who
still love getting hefty packages in the mail, not to worry: the movement is
only just beginning. But like the move from radio to television, what is
starting to emerge are more colorful, digital, interactive, engaging and
entertaining packages that resonate - especially with the younger generation
which has next to zero interest in reading anything on paper, and wants to be
told what's going on - not dig for it.
Interactive charts and graphics; video snippets from the CEO
and other senior execs; links to research, materials, blogs and other
information….
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