From WSJ: Pinterest Inc. is getting ready to add a missing
piece to its business: revenue. For most
of last year, the online scrapbooking site was racing to keep up with a growth
eruption that took global user visits to its website to 48 million in December,
up from 9 million a year earlier, according to research firm comScore Inc. SCOR
+1.33% The hype was so intense that Pinterest—which had only about 20 employees
early last year along with its young founders—was sometimes caught unprepared to
answer even basic questions..
But over the last 12 months, CEO Ben Silbermann has built up
Pinterest's employee ranks. The company now has around 100 employees—including
hires from Facebook, Google and Amazon.com. It moved from a tiny Palo Alto,
Calif., office to a 58,000-square-foot warehouselike space in San Francisco. It
beefed up its tech systems, rolled out new mobile apps and began improving some
of the social site's features. Now
Pinterest—a free site that allows people to share images of projects or objects
of interest by "pinning" pictures online—has reached a point where it
can start to make revenue a priority. The company is now studying a potential
advertising system…
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