From Henry Blodget | Daily Ticker: Only four months after
launching a new laptop with a high-resolution "retina" screen, Apple
has chopped $200 off the price.
Apple's 13-inch "Retina" MacBook Pro will now sell
for $1,499 instead of the $1,699 original price. This is a small move, but it's symptomatic of
the broader challenges that Apple is facing.
The most likely reason for a price-cut so soon after launch
is that the product wasn't selling well at the original price. And with the
13-inch MacBook, this would not be a surprise: Reviewers were underwhelmed with
the laptop when it was released, arguing that, at $1,699, it was not a good
value. Based on the price cut, it appears that Apple laptop buyers agreed.
The price cut reveals that consumers won't rush to buy the
latest greatest Apple product just because Apple made it. The price-value
tradeoff has to be reasonable. And in the case of the MacBook Pro, it apparently
wasn't. This problem--the price-value
tradeoff--has become an issue for Apple far beyond laptops…
No comments:
Post a Comment