Today.com notes: Times are a-changing, and so is who is
changing the diapers. Advertisers have finally woken up and started to retool
their messaging to match this big social trend.
For instance, a recent Huggies ad showed dads carrying their
babies in Bjorn-like front carriers and putting their babies' diapers to a
"bouncy stress test." For the first time ever in 66 years, Tide
Detergent featured not a mom, but a dad, doing the laundry in its commercial.
Dads also anchored recent commercials for Clorox and Swiffer.
Data from the Bureau of Labor Statistics shows men reporting
doing 16 minutes of housework a day in 2011. That's an eight-minute increase
from 2003, when they reported doing only three minutes. The trend has been
accelerating for decades, with men doing 50 percent more housework today than
they did in 1965…..
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