From Fortune: Last week, when Sandy blew up the East Coast, I emailed her
and asked if she learned anything from the storm. She did. Sandy convinced Catherine
Hooper, founder and President, Black
Umbrella, that we're confronting a new normal and we had better be prepare for
it.
Prepping for the next storm: An entrepreneur's advice by
Catherine Hooper, For most East Coast residents, life officially returned to
normal on Monday. Children went back to
school. Commuters returned to work, using mass transit. Many homeowners
breathed sighs of relief at having weathered Superstorm Sandy. But as a sense
of normalcy returns, questions abound about whether emergencies of this
magnitude are part of "the new normal."
Based on science, I believe that they are. According to the
United Nations, half of the 10 deadliest disasters between 1975 and 2008
occurred after 2002. Big storms are on the rise. And preparing for potential
catastrophes is part the new normal.
That said, the most important question is: What's the best
way to prepare? For a lot of Americans,
the answer is to buy stuff. When we lost power in my downtown apartment last
Monday night, I was very happy to have bought a Duracell Powerpack 600 for $154
on Amazon.com (AMZN). Normally, I keep this 32-pound emergency power source in
the car, but it works just as well at home to keep mobile phones, iPads, and
computers charged…
On the cheaper end…..
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