Apple Inc. is learning to compromise. According to the Wall St Journal, fcing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google Inc. in the fast-growing mobile-ad market.
Launched in July of last year, and championed by former CEO Steve Jobs, iAd is Apple's service for selling ads within mobile apps on iPhones, iPads and iPod touches. But response so far has been tepid: Marketers say they have been turned off by iAd's high price tag as well as Apple's hard-charging sales tactics….
Read more: http://online.wsj.com/article/SB10001424052970204336104577094872512502942.html#ixzz1gOrzTIns
No comments:
Post a Comment