A former Goldman Sachs trader is helping men get more bang for their buck when they purchase condoms. Joe Nelson traded his nine year career at Goldman to launch the first custom-fit condom company called TheyFit, The London Evening Standard Reported.
Now his customers won't have to worry about condoms being too loose or too tight with 95 different condom sizes to chose from.
He said just like buying well-fitting clothing, the tailor-made condoms are designed to enhance comfort. "We have custom fit for our clothing and shoes because all of us have different sized bodies and feet. We take this logic and apply it to something where great fit and total comfort are even more critical to enjoyment," the company said in a release.
OK. You're probably thinking 'so how does this work exactly?' Don't worry…
Find out more at http://www.businessinsider.com/goldman-sachs-trader-custom-fit-condoms-2011-12
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