Google just announced it bought Zagat, the wordsmiths wizards at BusinessInsider tell us. Google declined to comment how much it acquired Zagat for. Zagat wanted to sell in 2008 for a reported $200 million. It took itself off the block when it couldn't get an offer.
Google will likely use Zagat ratings to bolster its Google Offers product. Google Offers is a daily deals service that was launched after Google failed to acquire Groupon. With Zagat's ratings and reviews, Google will be able to compete directly with Yelp. (Another company Google failed to acquire.)
How’s that for fine writing, folks?
Check out http://www.businessinsider.com/google-buys-zagat-2011-9
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