Friday, September 16, 2011

The Biggest IPO You Haven't Heard Of

A Chinese company few Americans have heard of is gearing up for what could be the largest Internet IPO in U.S. history, the Wall St journal reports.

The company, Beijing Jingdong Century Trading Co., runs 360buy.com, a fast-growing online-shopping site that sells a broad range of goods, mostly direct to consumers, much like Amazon.com Inc. This business-to-consumer part of China's online shopping market is expected to expand more than fivefold to 650 billion yuan ($100 billion) over the next three years, according to Beijing-based research firm Analysys International.

Jingdong hopes to raise as much as $4 billion to $5 billion from an initial public offering …

Find out more at http://online.wsj.com/article/SB10001424053111904491704576570612044417314.html?mod=WSJ_business_LeftSecondHighlights

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